'Call Me If You Get Lost' and the evolution of Tyler, the Creator (2024)

On June 25, Tyler, the Creator released his sixth studio album, "Call Me If You Get Lost."

The album, his first since 2019's "Igor," is an amalgamation of his experiences and life lessons, touching on themes such as success, unrequited love and identity (links to albums contain explicit lyrics).

There are songs like "Lemonhead," where Tyler is braggadocious and ruminating about his material wealth, and songs like "M-ss-" and "Runitup," which simultaneously sift through his own childhood memories and the summer uprisings of 2020. More personally driven songs like "Wilshire" explore his romantic shortcomings and display Tyler at his best, where listeners hear his succinct, powerful storytelling and his growth from the early, controversial days of his career.

In a world that represses Black men, Tyler's work, while controversial, has served as a stubborn rejection against the white status quo. Zoomers, specifically black zoomers, admire his work because he routinely broadcasts different, complicated, yet authentic parts of himself. As a Black zoomer, particularly as a Black Catholic zoomer, his work feels refreshing.

Born in 1991 in Ladera Heights, California, Tyler formed the infamous millennial rap collective, Odd Future, at 16 years old, which brought something unique to rap and more broadly, contemporary pop culture. Tyler and other musicians like Frank Ocean, Hodgy Beats, Left Brain and Casey Veggies, who were all either teenagers or young adults at the time, created their own sound and style, combining indie, hip-hop and skater culture.

Though there were some critics and cultural gatekeepers who were impressed by the journey Odd Future was embarking on, especially on work like "The OF Tape Vol. 2 '' and "12 Odd Future Songs," others were confused and shocked by Odd Future's unorthodoxy. Along with their embrace of various subcultures, these teenagers adopted some rather preposterous methods at gaining attention. Sometimes they would ingest cockroaches, other times they would carelessly blurt out homphobic slurs.

In his solo work, Tyler adopted, and amplified, the horrorcore — a subgenre within hip-hop music — Odd Future became known for.

His first studio album, "Goblin," was released two years after his 2009 mixtape, "Bastard," and contains many of the elements found in horror rap: violence, homophobia, suicidal ideation and psychological horror. At times, the 15 tracks feel like a gory journey one just wants to end. On "Yonkers," Tyler opens with the line, "I'm a f---ing walking paradox," before verses touching on sex, dinosaurs, Jesus and suicide. On "She," the fourth track filled with '80s synths, chunky drums and Frank Ocean's heart-wrecking voice, Tyler narrates the inner monologue of his alter ego while committing femicide.

The album, and Tyler's work more broadly, has been criticized for its misogyny and sadism. When publicly addressing the critiques, Tyler would often mention how these weren't his thoughts. Rather he was writing through the perspective of an enigmatic alter ego. However, the whole point of pristine and emphatic storytelling is to masterfully convey the point in question and on "Goblin," the plotlines were always murky.

While "Goblin" was never a display of ardent and skillful narration, Tyler slowly evolved as a rapper, from an abrasive lyricist to a dynamic chronicler.

On 2013's "Wolf," he showcases his lyricism and art outside of the bloody, violent scenarios he described in his earlier work, especially on songs like "Tamale," which was a record so distinctly Californian, showcasing the undeniable effect of Latinx culture around Los Angeles. Although Tyler's third studio album, "Cherry Bomb," was a bit bloated and lagged and demonstrated his early musical tendencies, like those seen on "Goblin," it was filled with an appreciable amount of glimmers, foreshadowing the musical heights Tyler would reach in the coming years on projects like "Flower Boy" (2017) and "Igor" (2019).

Both albums show him transform melodically, and he becomes more mature. Earlier on in his career, Tyler framed his homophobic outbursts as harmless jokes. But underneath the radar, this homophobic rhetoric was a way of shielding himself from his own truth regarding his sexuality. Once he was able to be more upfront about his queer identity in "Flower Boy," his music felt less stifled. The artist blossomed and grew into something magical, transporting listeners while challenging us to more fully center and understand the nuances of Black, queer identity.

As a Black Catholic teenager, seeing a Black man who is in the alternative space has affirmed my identity in such an important way. His music has helped me to think more deeply about redemption and what it means to shed toxic masculinity.

Tyler's artistic and personal evolution shows young people like me that we can be different while retaining our blackness. And while Tyler, the Creator is an atheist/agnostic, I see how God moves through the rapper's work and evolution.

'Call Me If You Get Lost' and the evolution of Tyler, the Creator (2024)

FAQs

'Call Me If You Get Lost' and the evolution of Tyler, the Creator? ›

Producer, writer, and vocalist Tyler the Creator's seventh album titled Call Me If You Get Lost is a resounding view into the passions and talent of the artist, Tyler Okonma, and his development throughout his music career since his first album titled Bastard released in 2009.

Why does Tyler the Creator say CALL ME IF YOU GET LOST? ›

In his Portland Show, Tyler explains “Call Me If You Get Lost” doesn't mean to call him when you don't know what to do, but instead call “me” when you get lost in the world doing your business finding yourself.

How much did Tyler the Creator make from CALL ME IF YOU GET LOST? ›

Tyler, the Creator wrapped his Call Me If You Get Lost Tour, where he earned over $32 million—twice as much as his 'Igor' tour—for 33 shows in 32 cities.

What happens if you call the CALL ME IF YOU GET LOST number? ›

The billboard read "Call Me If You Get Lost" and included the phone number, +1 (855) 444-8888. When called, a recorded message was played of a conversation between Tyler and his mother. That recording is in the album as the track "Momma Talk".

When did Tyler the Creator announce CALL ME IF YOU GET LOST? ›

CALL ME IF YOU GET LOST: The Estate Sale is the deluxe version of Tyler, The Creator's seventh studio album, CALL ME IF YOU GET LOST, an album hosted by DJ Drama. The announcement of the album came as a surprise to many when on March 27, 2023, Tyler would take to Twitter to announce the album title, date, and cover.

What is Tyler, the Creator changing his name to? ›

Tyler, The Creator Clarified Those Comments About Dropping His Stage Name And Using His Given Surname Instead. The artist explained that he started to identify more with his last name, Okonma, recently.

What is the story behind Igor? ›

Igor follows the Gothic "Igor" archetype as a villain's assistant and represents a darker, apathetic side of Tyler that is revealed. Igor arrives after Tyler pours out all of his heart for his love interest, though his love interest remains focused on his ex-girlfriend.

What number is 8554448888? ›

1 (855-444-8888) is a phone number we're seeing everywhere, from Tyler the Creator's own Instagram account to billboards. If you dial the number it plays an interlude of Tyler and his mom; someone tried uploading to Soundcloud and copyright let them know it's part of a track called “MOMMA TALK.”

Is the Call Me If You Get Lost number still active? ›

The still-active hotline, (855)-444-8888, will tease fans with new messages in the coming days. The album is the follow-up to his 2019 Grammy-winning concept album “IGOR,” which debuted at No. 1 on the Billboard Hot 200 and featured eight songs that charted on the Hot 100.

How to make Tyler, the Creator license? ›

Listeners can create their own “Permanent License of Travel” by uploading their photo and writing down their names, date of birth, place of issue and signature. The virtual ID is also available in hues of tan, green, soft pink and baby blue, offering more customization for fans.

How popular is Call Me If You Get Lost? ›

Tyler, The Creator's 'Call Me If You Get Lost' Returns to No. 1 on Top Album Sales Chart After New Vinyl Release. It's the set's third week at No. 1 in as many years, following one-week stints atop the list in 2022 and 2021.

Who is the guy yelling in Call Me If You Get Lost? ›

Hip-Hop fans that have already listened to the full project or heard the previously released single "Lumberjack" undoubtedly recognized DJ Drama's voice while listening to Tyler's new music, and to all of our surprise, the entirety of CALL ME IF YOU GET LOST is narrated by the legendary DJ, Gangsta Grillz-style.

What are the colors of Call Me If You Get Lost? ›

Like the CD/cassette releases of Igor, the album cover comes with four different color themes (only the coloring of the card is changed): yellow, green, pink, and blue.

Who is the guy yelling in CALL ME IF YOU GET LOST? ›

Hip-Hop fans that have already listened to the full project or heard the previously released single "Lumberjack" undoubtedly recognized DJ Drama's voice while listening to Tyler's new music, and to all of our surprise, the entirety of CALL ME IF YOU GET LOST is narrated by the legendary DJ, Gangsta Grillz-style.

What does it's only after you've lost everything Tyler says that you're free to do anything mean? ›

“It's only after you've lost everything,” Tyler Durden says in Fight Club, “that you're free to do anything.” Zeno was freed by his misfortune. Life picked him up and shook off stale tradition and his family obligations. It threw him ashore penniless and lost, sure, but it also introduced him to philosophy.

Who is the guy on CALL ME IF YOU GET LOST? ›

Description. Tyler, The Creator returns with his highly anticipated 6th studio album “CALL ME IF YOU GET LOST” with features from Pharrell Williams, Brent Faiyaz and Lil Wayne. The album includes the previously-released songs “LUMBERJACK” and “WUSYANAME” as well as “JUGGERNAUT.”

References

Top Articles
Latest Posts
Recommended Articles
Article information

Author: Msgr. Refugio Daniel

Last Updated:

Views: 5693

Rating: 4.3 / 5 (74 voted)

Reviews: 89% of readers found this page helpful

Author information

Name: Msgr. Refugio Daniel

Birthday: 1999-09-15

Address: 8416 Beatty Center, Derekfort, VA 72092-0500

Phone: +6838967160603

Job: Mining Executive

Hobby: Woodworking, Knitting, Fishing, Coffee roasting, Kayaking, Horseback riding, Kite flying

Introduction: My name is Msgr. Refugio Daniel, I am a fine, precious, encouraging, calm, glamorous, vivacious, friendly person who loves writing and wants to share my knowledge and understanding with you.